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View all of Borbay's updates Kontained: 13 months ago

Product Placement Perfection: Gas up, unbutton...

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Everything in context, right? I don't know about you, but the last thing I want to think about when taking off a pair of button down Levi's jeans is gas and a 25 degree temperature.


Good Idea: Make a billboard more interesting by breaking the third wall.

Bad Idea: Showcase your unbuttoning glory over a gas station.


Lesson: A great idea executed in the wrong place is like meeting the right person at the wrong time; you can claim it is out of your hands, but at the end of the day you are in control.

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