HTC Appoints Fantasy Interactive as Global Digital Agency

Taipei Taiwan and New York. October 18, 2010. HTC announced today the appointment of Fantasy Interactive as its global digital agency for htc.com. Fantasy Interactive will provide a host of services including strategy, website development and technology support, as well as social and rich media engagements.

HTC's Head of Global Marketing, Ivana Tsai, commented, “During the pitch process, FI demonstrated a lot of excellent ideas that we know will immensely contribute to elevating HTC's digital presence. We are excited to work together with FI to bring htc.com to the next level.”

CEO of Fantasy Interactive, David Martin, said, “Our two organizations share identical principles, passion and excellence in quality. Fantasy Interactive looks forward to helping HTC build its business and brands by creating an innovative and engaging customer experience across its global markets.”

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

Fantasy Interactive (Fi) is a global digital agency and renowned award-winning digital production studio. With a demonstration of and commitment to innovation, Fantasy Interactive counsels its clients on how to leverage digital channels such as the Web, mobile, in-store, 10 foot experience to engage people, build brand loyalty and provide excellent customer service. Fantasy is also heavily invested in social media and owns Kontain.com, a popular social network for visual status updates and blogging.

The agency was the first inducted agency into the FWA Hall of Fame, Names Agency of the year by .net Magazine and listed in Imagine Publishings World's Top 21 most inspiring companies in 2007 along-side Apple and Pixar. Fantasy Interactive has offices in the United States and Stockholm Sweden. Clients include Porsche, FOX, BBC and Nintendo. Visit www.f-i.com for more information.

Click here to download the press release

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Comments (14)

aidil 19 months ago
Congratulations on getting a great client! I've always wondered how it is that you guys go about getting hired?... of course Fantasy Interactive's great body of work and great team sells itself :) But what I'm really curious about is how you guys woo the client from the first 'date' to getting 'married'. Hope there could be a post about this sooon (or is there one already?) :) congratz once again!
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jirivebr 19 months ago
Great, great client. Congratulations...
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skittle 19 months ago
Good stuff, excited to see what you guys come up with
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Fabrizio 19 months ago
Cool! i love htc phones...and i love Fi jobs....this is a great news :)
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thefactory 19 months ago
Happy for you guys. You sure inspire me
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corebean 19 months ago
And now I really have a reason to get an HTC phone instead of an iPhone!!!! Wooohooooo.....
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David 19 months ago
This is a great client that really really suits Fi. They are actually here this week in the office, all the way from Taipei, Taiwan.
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adore 19 months ago
Congats on the massive account win guys.
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Jiri Rybar 19 months ago
That might motivate you to fasten the development of August-promised Android app ;))
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CubanJon 18 months ago
Thumbs up!
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eridesign 18 months ago
Congrats Fi!! I admire your company, hopefully my firm reaches your success one day.
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Collin 18 months ago
The hits keep comin', congrats guys!
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sunsunich 18 months ago
Smart choice, htc.
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cigar 16 months ago
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