Mashable Asks Fi What Google+ Brand Pages Could Look Like
What Google+ Brand Pages Could Look Like [PICS]
Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will happen any day now, the integration hasn’t been announced yet. Meanwhile, a handful of brands, including Ford, are already enjoying the possibilities.
There are several barriers to designing brand pages for Plus. For one thing, it’s hard to stand out the way Plus looks now. The somewhat rigid format has a leveling effect. But Colin Murphy, director of social for Skinny, one of the agencies that accepted our challenge, says there are potential advantages to Plus, too. “A primary gripe among Facebook and Twitter users is that brands bombard them with messages they don’t want or care to see,” said Murphy. “In its current form, Plus doesn’t solve that problem, but Plus Brand Pages might, if they implement Public Circles.”
Skinny outlined how this might work with a hypothetical example for Mini, the auto brand. In this case, a Mini Countryman fan could join the Countryman circle and see just Countryman updates in her feed. “This level of selectivity isn’t possible on Facebook or even Twitter, unless of course you are a fan or follow the specific product you’re interested in — but there’s a major drawback to that method because the user has to seek out content streams,” Murphy says. “With Google+ it’s all in one place, and the all the admin has to do is feed pertinent content to the appropriate circles.”
In addition to Skinny, Fantasy Interactive created some fictional Coca-Cola and Starbucks brand pages. Are these on the mark? We’ll know soon enough, but in the meantime, let us know what you think of these agencies’ vision of how Google+ can accommodate brands.
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xadusx
6 months ago
Amazing! -
jamieleung
6 months ago
Super cool! -
thefactory
6 months ago
I love this Fi, your designs are astonishingly clean and well laid out. My only issue is that Google doesn't seem to be innovating on the social-media landscape. Google+ looks like a combined response to Facebook and Twitter. I was a power user of Google+ when I first got my invite, used it for a couple of weeks and then boom - the initial excitement was all gone. Why? Cause I didn't see anything radically new
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David
6 months ago
@thefactory give them some time they are working on it -
Ikaami
6 months ago
It's official... I ♥ Claudio Guglieri.
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dihn
6 months ago
Thanks for the heads up on twitter David, cool layouts and looks like there is going to be freedom on the pages themselves, which is key I would say.
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Plat4M
6 months ago
Looks amazing. I wish you Starbucks in your list of clients. As I can see Coca Cola is already there. Is Fi going to launch some projects for Coca Cola soon?
BTW: Full resolution would be cool.
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Author
Fi
6 months ago
Thanks everyone! Google is putting a lot of its energy and resources on ramping up Google+. It will be interesting to see how brands embrace Google+ in the next few months.
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vitanov
6 months ago
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xadusx
6 months ago
Will these be for ALL business or just known companies such as Coca Cola, HTC, Starbucks etc...?
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