Another award for Porsche

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Fi is pleased to announce www.panamera.com has won an FWA. This win is our 29th FWA award to date. The campaign and UGC website was designed and developed for Porsche in partnership with their ad agency, CK.

Following the Panamera iPhone app and the highly raised bar of the FWA-prize winner Porsche Bloodlines microsite in January 2008, the Porsche team came back to Fi for more. This time it was to help them showcase the much anticipated, first of its kind, Porsche four-seat sports car as part of the U.S. Panamera launch campaign. The website encompassed more than 60 years of Panamera history, while serving as the central destination for all Porsche aficionados to learn of its roots and share their own stories and experiences.

The Family Tree proved to be extremely effective destination to provide the Porsche audience with the opportunity to share their story and interact with Porsche followers, from a dealer to a fan. Users are able to create and edit their stories, upload images and videos, all without having to create an account. "Lowering the barrier to entry encourages users to engage and simplifies the user experience" says Christoph Helzle, who was the lead information architect at Fi for the site.

Becoming the first inductee into the FWA Hall of Fame Fi had to live up to its own expectations and pulled out all the stops to ensure a smooth passion-meets-reason website that delivered a seamless integration of high-resolution video, 3D modeling, a unique UGC component and interactive content. The effort is part of the fully integrated “Welcome to the Family” launch campaign including print, television, mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.

Furthermore, we are once again excited in both welcoming and celebrating the newest addition to the Porsche family, the Panamera. For more information visit the Fi site and view the Porsche Panamera case study. Below you will see the terrific TV Spot for the amazing Porsche Panamera made by CK.

For designers and photoshop lovers, here is a behind the scenes photo re-touching tutorial of the older Porsche Bloodlines website we launched back in 2008.

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Comments (17)

nuinosis 9 months ago
It's a masterpiece guys, hats off!
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Dakata 9 months ago
Congratulations! Bravo!
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Plat4M 9 months ago
I told that. This was 100% FWA winner :)
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Tekkaman S... 9 months ago
Simply amazing. I love how beautiful you make the interactive elements like the slider or drop down subject boxes. You definitely put care into ever aspect of this site, rose the bar even higher once again.
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Fi 9 months ago
There is an amazing 30min documentary on the behind the scenes of the commercial featuring Jerry Seinfeld on www.panamera.com. Here is a snippet of it posted on youtube:
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skyhakim 9 months ago
Un grand chapeau à toute l'équipe Fi
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David 9 months ago
I sat in the Panamera on Saturday and WOW! I will Kontain that footage asap.
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Tekkaman S... 9 months ago
Quoted from: David - "I sat in the Panamera on Saturday and WOW! I will Kontain that footage asap."

How was the dash and instrument panel? I remember you doing a posting about a car looking nice on the outside, but the inside left something to be desired.
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justBrook 9 months ago
Brilliant. This website was the final kick to me to start learning Gaia at last:)

Congratulations FI, keep up with the nice work!
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Hendrik 9 months ago
Don't really like the Panamera (or any Porsche), but the site is great! Well deserved FWA.
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Mistermmmh 9 months ago
You rule guyz! Nothing to say, a great F-I production.

I have to change my vocation, I think I'm gonna drive cabs!

So.. see uz!
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Lucas 9 months ago
Quoted from: David - "I sat in the Panamera on Saturday and WOW! I will Kontain that footage asap."
Of course you had it for a test-drive, right?
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Designer 9 months ago
That's cool
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corebean 9 months ago
is it true, that in order for the FI team who worked on this site to truly do it justice, that they had to all experience driving one ?!?!?

:-)

noooooiiiiiiccccceeeeee work.
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cooldept 9 months ago
just brilliant! Well deserved award!
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Fi 9 months ago
We've just added the Porsche Family Tree Volume 1 flipbook to the site. With more than 1,700 Porsche stories now posted on the Family Tree, this gives you the opportunity to read the cream of the crop. Check it out at Porsche Family Stories.
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denis 8 months ago
One day I saw this car (Porsche Panamera) on the street, I think it's the only one here in Tallinn, and then I said: "Is it a Porsche? What an ugly body, it can't be Porsche. Nobody should never buy it!"

Today watched Your TV ads and the only thing a want to say is : "I want this car"

Great performance, excellent idea, good presentation! Nice job!
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