Fantasy Interactive

Post Update Post Update Post Update

51702 Views
48 Like this update

View all of Fi's updates Kontained: 4 months ago

Another award for Porsche

Fi is pleased to announce www.panamera.com has won an FWA. This win is our 29th FWA award to date. The campaign and UGC website was designed and developed for Porsche in partnership with their ad agency, CK.

Following the Panamera iPhone app and the highly raised bar of the FWA-prize winner Porsche Bloodlines microsite in January 2008, the Porsche team came back to Fi for more. This time it was to help them showcase the much anticipated, first of its kind, Porsche four-seat sports car as part of the U.S. Panamera launch campaign. The website encompassed more than 60 years of Panamera history, while serving as the central destination for all Porsche aficionados to learn of its roots and share their own stories and experiences.

The Family Tree proved to be extremely effective destination to provide the Porsche audience with the opportunity to share their story and interact with Porsche followers, from a dealer to a fan. Users are able to create and edit their stories, upload images and videos, all without having to create an account. "Lowering the barrier to entry encourages users to engage and simplifies the user experience" says Christoph Helzle, who was the lead information architect at Fi for the site.

Becoming the first inductee into the FWA Hall of Fame Fi had to live up to its own expectations and pulled out all the stops to ensure a smooth passion-meets-reason website that delivered a seamless integration of high-resolution video, 3D modeling, a unique UGC component and interactive content. The effort is part of the fully integrated “Welcome to the Family” launch campaign including print, television, mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.

Furthermore, we are once again excited in both welcoming and celebrating the newest addition to the Porsche family, the Panamera. For more information visit the Fi site and view the Porsche Panamera case study. Below you will see the terrific TV Spot for the amazing Porsche Panamera made by CK.

For designers and photoshop lovers, here is a behind the scenes photo re-touching tutorial of the older Porsche Bloodlines website we launched back in 2008.

Tags:

Flag as Inappropriate Email This Update

Share this entry

Your friends will be notified via email about this entry.

Remove Email

You are about to remove the selected emails from your list. Are you sure you want to remove them?

Cancel

Share with third party communities This will take you to a new window.

Report Inappropriate Content

Type of Content Category & Description

Details Additional Information (optional)

Operations

Thank You!

The safety and legitimacy of Kontain's content is paramount to us. We will be investigating this content shortly. Here is what you reported:

Report Category Harmful of Dangerous Acts Report Detail Drug Abuse
Additional Information

Lorem ipsum dolor sit amet consectetuer adipiscing elit penubrum purous

Comments (17)

nuinosis 4 months ago
It's a masterpiece guys, hats off!
- Rate Up Rate Down +1
- Quote this Comment
- Add Quote Cancel * Select text that you want to quote
Dakata 4 months ago
Congratulations! Bravo!
- Rate Up Rate Down +2
- Quote this Comment
- Add Quote Cancel * Select text that you want to quote
Plat4M 4 months ago
I told that. This was 100% FWA winner :)
- Rate Up Rate Down -2
- Quote this Comment
- Add Quote Cancel * Select text that you want to quote
Tekkaman S... 4 months ago
Simply amazing. I love how beautiful you make the interactive elements like the slider or drop down subject boxes. You definitely put care into ever aspect of this site, rose the bar even higher once again.
- Rate Up Rate Down +1
- Quote this Comment
- Add Quote Cancel * Select text that you want to quote
Author
Fi 4 months ago
There is an amazing 30min documentary on the behind the scenes of the commercial featuring Jerry Seinfeld on www.panamera.com. Here is a snippet of it posted on youtube:
- Add Quote Cancel * Select text that you want to quote
skyhakim 4 months ago
Un grand chapeau à toute l'équipe Fi
- Rate Up Rate Down +1
- Quote this Comment
- Add Quote Cancel * Select text that you want to quote
David 4 months ago
I sat in the Panamera on Saturday and WOW! I will Kontain that footage asap.
- Rate Up Rate Down +1
- Quote this Comment
- Add Quote Cancel * Select text that you want to quote
Tekkaman S... 4 months ago
Quoted from: David - "I sat in the Panamera on Saturday and WOW! I will Kontain that footage asap."

How was the dash and instrument panel? I remember you doing a posting about a car looking nice on the outside, but the inside left something to be desired.
- Add Quote Cancel * Select text that you want to quote
justBrook 4 months ago
Brilliant. This website was the final kick to me to start learning Gaia at last:)

Congratulations FI, keep up with the nice work!
- Add Quote Cancel * Select text that you want to quote
Hendrik 4 months ago
Don't really like the Panamera (or any Porsche), but the site is great! Well deserved FWA.
- Add Quote Cancel * Select text that you want to quote
Mistermmmh 4 months ago
You rule guyz! Nothing to say, a great F-I production.

I have to change my vocation, I think I'm gonna drive cabs!

So.. see uz!
- Add Quote Cancel * Select text that you want to quote
Lucas 4 months ago
Quoted from: David - "I sat in the Panamera on Saturday and WOW! I will Kontain that footage asap."
Of course you had it for a test-drive, right?
- Add Quote Cancel * Select text that you want to quote
Designer 3 months ago
That's cool
- Add Quote Cancel * Select text that you want to quote
corebean 3 months ago
is it true, that in order for the FI team who worked on this site to truly do it justice, that they had to all experience driving one ?!?!?

:-)

noooooiiiiiiccccceeeeee work.
- Add Quote Cancel * Select text that you want to quote
cooldept 3 months ago
just brilliant! Well deserved award!
- Add Quote Cancel * Select text that you want to quote
Author
Fi 3 months ago
We've just added the Porsche Family Tree Volume 1 flipbook to the site. With more than 1,700 Porsche stories now posted on the Family Tree, this gives you the opportunity to read the cream of the crop. Check it out at Porsche Family Stories.
- Add Quote Cancel * Select text that you want to quote
denis 3 months ago
One day I saw this car (Porsche Panamera) on the street, I think it's the only one here in Tallinn, and then I said: "Is it a Porsche? What an ugly body, it can't be Porsche. Nobody should never buy it!"

Today watched Your TV ads and the only thing a want to say is : "I want this car"

Great performance, excellent idea, good presentation! Nice job!
- Add Quote Cancel * Select text that you want to quote

Collapse

Subscribe to Fi

Subscribe to Updates Learn more about Feeds

Feeds are an easy way to stay up-to-date with websites you love. Feeds automatically update and show you the newest content without you having to check. Read more here.

All you need is a Feed Reader, like these free ones for Mac and PC.

Collapse

Featured Kontainers

Switch Photographs

Great photos of light switches in an old abandoned house
Paolo Troilo

A video and a few pieces from the very talented artist Paolo Troilo
Attack of the Gliders

Amazing shots in La Jolla of gliders out in full swing
A Blast From The Past

While walking around, Miquito happened apon this old SUV