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View all of Fi's updates Kontained: 9 months ago

Another award for Porsche

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Fi is pleased to announce www.panamera.com has won an FWA. This win is our 29th FWA award to date. The campaign and UGC website was designed and developed for Porsche in partnership with their ad agency, CK. 

 

 

 

Following the Panamera iPhone app and the highly raised bar of the FWA-prize winner Porsche Bloodlines microsite in January 2008, the Porsche team came back to Fi for more. This time it was to help them showcase the much anticipated, first of its kind, Porsche four-seat sports car as part of the U.S. Panamera launch campaign. The website encompassed more than 60 years of Panamera history, while serving as the central destination for all Porsche aficionados to learn of its roots and share their own stories and experiences.

 

The Family Tree proved to be extremely effective destination to provide the Porsche audience with the opportunity to share their story and interact with Porsche followers, from a dealer to a fan. Users are able to create and edit their stories, upload images and videos, all without having to create an account.  "Lowering the barrier to entry encourages users to engage and simplifies the user experience" says Christoph Helzle, who was the lead information architect at Fi for the site.

 

 

Becoming the first inductee into the FWA Hall of Fame Fi had to live up to its own expectations and pulled out all the stops to ensure a smooth passion-meets-reason website that delivered a seamless integration of high-resolution video, 3D modeling, a unique UGC component and interactive content.   The effort is part of the fully integrated “Welcome to the Family” launch campaign including print, television, mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.

 

 

Furthermore, we are once again excited in both welcoming and celebrating the newest addition to the Porsche family, the Panamera. For more information visit the Fi site and view the Porsche Panamera case study. Below you will see the terrific TV Spot for the amazing Porsche Panamera made by CK. 

 

 

For designers and photoshop lovers, here is a behind the scenes photo re-touching tutorial of the older Porsche Bloodlines website we launched back in 2008. 

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