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View all of Fi's updates Kontained: 29 months ago

DearSteveJobs.com - The first step for speedy iPhone app approval

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Swedish ad agency Forsman Bodenfors turned to Fi to help with a campaign that reaches out to none other than Apple CEO Steve Jobs – asking him to approve the upcoming iPhone app. As SVT Play is one of our favorite web services, we jumped at the chance to work on such an interesting and unusual project.
 
Knowing that iPhone apps can sometimes take a while to be approved, Fi built a campaign site in record time, – www.dearstevejobs.com – to get Steve Jobs’ attention and ask him to hurry the approval procedure along. Using a pretty unusual design approach, the final site speaks more to the amateur activist in all of us rather then dazzle with smooth design details.
 
So how do we get Steve’s attention and persuade him to approve the app? Firstly we get visitors to record a quick message to Steve, to show him how to say ‘Ja’ (Swedish for yes). And through the power of Facebook, Twitter and the blogosphere we aim to kick-start a social movement by putting those tools front and center on the site.
 
Once Steve is ready to get the app approved, all he has to do is go to the site and press the big ‘Ja’ button and record his message of approval. We can’t wait to hear him say ‘Ja’!

 

 

But to take this even further we have arranged (with some help from our dear friends Knack Design in San Francisco) for a group of Swedish activists to be stationed outside Apple’s Cupertino headquarters. That’s right; we are taking the fight from the Internet and into the holiest of holies: the Apple Campus in Cupertino! We have armed the gang with picket signs, banners, iPhone costumes and Swedish folk dresses - doing their best to squeeze a ‘yes’ out of Steve Jobs. Naturally, we are streaming their efforts live on the site so the whole world can follow their struggle in real-time!

 

 

Want to help Swedish people have access to SVT on their iPhones? Enter here and make your contribution!

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