Porsche Panamera is a People's Choice Award Winner

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The Webby Award Winners have been announced and Fi is honored to have the Porsche Panamera site taking home the People's Choice Award in the Automotive Category. This is an incredible achievement to be selected amongst the best automotive sites of the year & their top agency partners.

Fi was tasked with the unique opportunity of rolling out Porsche's first ever four-seat sports car. We pulled out all the stops, from high-resolution video, 3D modeling, a distinct UGC component and interactive content. But the key was rolling that into a cohesive end-user experience that was uniquely Porsche, and satisfying to its enormous fan-base around the world. Being recognized for this achievement by the people is a culmination of this effort. For more info on the Panamera website, take a look at our case study here.

Our work doesn't just stop at the this. The Panamera site is just one piece of the larger digital execution strategy Fi is creating for Porsche. We are pushing digital innovation with a suite of iPhone applications that leverage platform-unique functionality, as well as developing a comprehensive mobile strategy and vision. Our ability to deliver for automotive clients combines strategy, digital execution, multiple platforms and firsthand knowledge of the industry, resulting in awards and honors like this.

Thank you to all of those who voted and continue to show their support for Fi and Porsche. For the designer in you, here are a series of 6 great videos taking you through some of the design process for the Panamera website.

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Comments (23)

Plat4M 4 months ago
Congrats.. The site is amazing and a big inspiration.
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karlstanton 4 months ago
Very awesome. Congrats again to the Panamera team! Great work.
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german guy 4 months ago
Fantastic job guys! Great execution of a brilliant idea!
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Jens Fischer 4 months ago
Awesome ! Great job Panamera team.
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ekallevig 4 months ago
Nice work!
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Johnny 4 months ago
Such a great site! Nice work Team Panamera :D
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heidi 4 months ago
Great work Panamera team! A well-deserved award for an OSM site!
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Brian 4 months ago
Congratulations all!
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David 4 months ago
It's really nice to see another award for another Porsche campaign we have done together with that amazing client. Automotive is a very competitive landscape and this project had many obstacles that really tested the team at Fi and I mean tested. But their passion and dedication pushed them through it and for them I am very happy this is their 2nd award for this site.
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yatze 4 months ago
Woohooooo team Panamera :D It was a great start project for me at Fi !!!
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aleks 3 months ago
Congrats.
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jam_altun_23 3 months ago
Congrats.. Nice and amazing work !
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postmodum 3 months ago
Great! Congratulations! :)
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aerotwist 3 months ago
Really well done, team! Wahey!
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degoosefish 3 months ago
well done FI

Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.

well done
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corebean 3 months ago
Seriously guys, ever since I found out about F-I, I have been continually amazed at the work you ALL create. Well done on getting a pat on the back from the design community and I know more accolades will come your way in future. Well done.
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phillip 3 months ago
3 words that always pop up. Attention to detail.
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krauser 3 months ago
great work Fi! I really enjoyed this site and found it to be very clean simple and easy to use. The bg audio track is the icing on the cake IMO.
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fun times 3 months ago
I know of the team who did the original design and concept. There were even 3D mock-ups as well... This site looks quite a bit like that original design and concept.... Maybe I can dig up those files and we can all compare.
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krauser 3 months ago
Quoted from: fun times - "Maybe I can dig up those files and we can all compare."
I'd love to see those
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Kristoffer... 3 months ago
Excellent work Porsche Team, well deserved!
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Stevo 3 months ago
Well done guys, great to get this acknowledgment from the people. I seen all the innovative work that went into this project first hand, and I am very happy you got this. Congrats again //Stephen
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ayohannes 3 months ago
Impeccable work. GJ guys!
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