Much to the excitement of hundreds of thousands of NCAA Football fans around the world, EA Sports just released NCAA Football '11, the latest installment of their wildly popular college football video game franchise. EA teamed up with Fi on the game to design, develop and produce a groundbreaking and highly anticipated new feature: Dynasty On Demand.  For football fans and gamers, this is a really big deal.

As the web companion to EA’s NCAA Football video game franchise, Dynasty On Demand lets you search and join an online dynasty (league), view your stats and conference standings, complete your weekly recruiting activities, create your own highlight reels with StoryBuilder, and more -- all from the convenience of your PC.

Now NCAA Football enthusiasts around the world can keep the momentum going even when apart from their precious consoles. A warning to employers and managers: expect a lull in productivity.

When EA approached us with the project, it presented a very unique challenge: how do you get a website to talk with a console?  We'll reveal the answer to that in our forthcoming technical case study, but for now here's what the world has to say...

IGN: 8.5 / 10

"The Online Dynasty PC Interface is slick and works well."

"The PC browsing and feature set is very impressive."

"At the end of the day, all of this menu navigation on your various devices actually feels more like a managerial mini-game than simply trudging through a long list of items."

GameSpot: 8.0 / 10

"Easily one of NCAA Football 11's greatest non-gameplay improvements"

"This is an absolutely great tool for playing up the competitive element of a multi-user dynasty"

Operation Sports: 9.0 / 10

"I have been recruiting via the Web site in the Online Dynasty I am in with other media members, and it is one impressive experience."
"I cannot even imagine how much recruiting is now going to take place in offices across the world -- the drop in workplace productivity is going to be massive during the peak months NCAA is played"
"Basically, the possibilities are endless in Dynasty Wire and that is what makes it so cool"

"Online Dynasty with Dynasty Anywhere and Dynasty Wire is the perfect integration of social networking and hardcore sports gaming."

ESPN GO: NCAA Football 11 takes dynasty to the web

Kombo.com - "NCAA Football 11's Online Dynasty Will Sap Workplace Productivity"

In the forthcoming case study, we'll cover the design and technical challenges as well as accomplishments, interviews with Fi staff and NCAA Football addicts, plus more juicy details. Stay tuned!