SMIRNOFF Don't Judge Me
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Pitch work for Smirnoff
Within the first three seconds of meeting someone new you already start to judge them…in some circumstances all it takes is a glance. The colour of their skin, the outfit they’re wearing, their job, even their name can trigger a judgement. Within three seconds you’ve labelled them and you haven’t even scratched the surface yet.
Using the lives of 10 people from around the world, you’ll be able to make up your own judgements based on your first impressions of them. The top layer will then be torn away and a video journal will distil their story down to its essence, leaving you without a doubt that each one is a true original no matter what their label might say at first.
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