PEUGEOT: Nude in a scarf
Nude in a scarf
To create buzz around the launch of the new Peugeot 308 CC we decided to bare all and show that the car was all you really needed to wear this season... and the rest. (The vehicle's innovative Airwave Neck Heating System diffuses warm air from the head rests, creating a cushion of warmth against the cold).
On April 22nd 308 ‘nude’ performers wearing blue scarves descended upon London – at key commuter hubs and iconic London venues– during the two high peak travel times.
As the nudes travelled, they took photos which were uploaded in real time to the nudeinascarf.com site. At 308pm we revealed the car on the site and drove people to visit the showroom to find out more. With 116k unique users to the site the eight hour campaign showed that Londoners were far from inhibited!
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