ADOBE Reactions
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Pitch work for Adobe
In this post-modern age of creative solutions, ‘Reactions’ aims to explore the conventions of homage, borrowing, and references in contemporary visual culture. The idea was to get Adobe users from the various creative sectors to collaborate with each other on the website to come up with new creative experiments. ‘Reactions’ is about personalisation. It’s about taking something, making it your own and then passing it on. It’s about the flow of ideas from one individual to another. It’s about chemistry.
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