What's in a brand?
A brand should tell a story, it should identify who you are and how you roll. It's your mark on the planet, not only on your business card, but also in the digital media, especially in the digital media!
We just released our new Blue Earth brand. We worked with Capsule to build our new brand and toiled over it for a number of months. We ended up with something clean and a great story to tell. The mark is a water molecule if you couldn't tell. It is the basis of life, the color of our Blue Earth and analogy for how we form long lasting bonds with our clients.
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